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By Judith Silverstein, Michael Lasky In addition to displaying a screen name, many online-dating sites allow you to display a phrase, called a tagline.
Some sites, such as Match.com, let you choose a long screen name and a long tagline.
This feature can cause some serious embarrassment if you aren’t careful (see the section “Checking how your tagline gets displayed” for the scoop). For example, say that you started your essay like 50 percent of all postings: “I’m youthful, spirited, happy, healthy . The first purpose of a tagline is to quickly say something about yourself that invites a person to look further. But what if you’re not a skydiver and not even interested in being one? A funny line can be a great icebreaker, and you don’t have to be particularly funny to write funny.
The second purpose is to create some point of further discussion — an icebreaker that provides a prospect with an easy topic to start a conversation. Try these starter ideas: • “I’m boycotting shampoo!!! ” • “Everything I need to know I got from watching Gilligan’s Island.“ • “I run with scissors.” • “Where are my sunglasses?
That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.
If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.
That’s why, whatever the con they’re running, they usually ask people to pay a certain way.
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We frequently get requests for help from Plenty of Fish (see our review on POF) and Match (our review on Match) members for advice on making their online dating profiles more appealing.